My mind boggles when I try to think of what this slick-looking bottle's target audience is. Given the name, non Spanish-speaking is pretty likely. It's organic, so hippy or at least slightly crunchy. Non Spanish speaking, slick-looking but crunchy girly types? My god, it's THE cider for Gracia ex-pat yummy mummies! Do yummy mummies even drink cider? They certainly don't strike me as "cider drinkers", but Moho's organicity and cute bottle might persuade them to make an exception.
Anyway, onto the verdict. First, let me make a disclosure. After an unpleasant night involving several pints of Bulmers (Magners, for you foreign types) and a car mat, my relationship with cider became somewhat strained about 10 years ago. When I moved to Spain, I realised that other types of cider did, in fact, exist, but largely tasted like old socks. It was at that point that I decided to cut my losses and move entirely to beer. A cider fan I am not.
In non-expert conclusion, however, I have 2 and a bit words for ya: elderflower alcopop. I can imagine my younger self having 4 Mohos, dancing on a table and giving my real phone number to a dairy farmer called Glen who introduced himself with the immortal words, "Are ye courtin'?" That may or may not be a true story, but it gives you an idea of what these babies tastes of.
Anyway, there's little more to be said about Moho. It's sweet, it's fizzy and tastes strongly of elderflowers. Weirdly, it tastes nothing at all like apples, even though it's a cider and they make up 90% of the drink. In all, it's...fine, and while I wouldn't want to drink it all night, if another made an appearance, I'd have a sip.
That, of course, was before I looked at the Moho website. The stupid navigation and autoplay music I could just about ignore. Then, fair readers, I spied this:
"The DJ continues to play out funky, sensual music in the background, her senses are raised, her passion flows, she locks eyes with a stranger...she strides over toward him, sips on her Moho, places her cold lips on his and whispers "so glad to be in Moho with you".With that tripe, even if Moho tasted like liquid ambrosia, I'd be far too embarrassed to ever be seen in the same room as one again. As it is, I might have to smuggle the empty bottle to the bins in the middle of the night. Try at your peril.
The product: Moho Elderflower Organic Cider
The verdict: very sweet, very fizzy, perfect if you harbour a secret love of alcopops
Where we got it: Delishop
Price: don't know, as I can't find the receipt. A few euro, nothing terrible.
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